SEARCHING FOR SUGARMAN OPENS TONIGHT (3/1) AT THE SHOWROOM

This film will make you cry. There, I said it. And I admit I did shed a tear or two while watching “Searching for Sugarman”. But like some seedy massage parlors, this one comes with a happy ending.

The story goes like this. Sixto Rodriguez was a musician from Detroit in the early 1970s. Some thought he was the next Bob Dylan. Rodriguez was discovered in a bar and recorded an album with some industry heavy hitters. But his music never took off here in the United States. He sold a handful of records and subsequently faded into obscurity. Little did he know his album had found its way to South Africa in the early 1990s. He became bigger than Elvis, selling an estimated 500, 000 records in a country of only 40 million people. But back here in the U.S., Rodriguez was oblivious to his fame on the other side of the world. 

In fact rumors swirled in South Africa that he had committed suicide on stage years earlier. The film details the efforts of two Cape Town fans Stephen ‘Sugar’ Segerman and Craig Bartholomew Strydom, to find out if the rumored death was true, and, if not, to discover what had become of Rodriguez. I won’t spoil the ending. But I will strongly advise you to check out this film which just won an Academy Award for Best Documentary and is showing for the second time at The Showroom in Asbury Park.

“Searching for Sugar Man”
Rated (PG-13), 86 min. – Fri., Mar. 1 at 4:30 p.m. and 7:00 p.m.,  Sat., Mar. 2 at 2:00 p.m., 4:30 p.m. and 7:00 p.m., Sun., Mar. 3 at 2:00 p.m. and 4:30 p.m.,  Mon., Mar. 4 at 4:30 p.m. and 7:00 p.m. Tues., Mar. 5 at 4:30 p.m. and 7:00 p.m.,  Wed., Mar. 6 at 4:30 p.m. and 7:00 p.m.,  Thurs., Mar. 7 at 4:30 p.m. and 7:00 p.m.

The Showroom, 707 Cookman Avenue, Asbury Park, NJ 07712 Phone: 732-502-0472

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